Θανάσης Μαναβής

Athanasios Manavis is the Sales Director of Koukakis Farm S.A., where he leads the company’s commercial operations in Greece, overseeing both Sales and Marketing with a clear focus on sustainable growth, profitability, and brand development.

Working at the intersection of strategy and execution, he has played a key role in accelerating the company’s commercial performance by strengthening key partnerships, expanding distribution, and consistently translating market insight into measurable results. His approach combines a deep understanding of consumer behavior and modern retail dynamics with a hands-on, performance-driven mindset.

His expertise lies in commercial leadership and strategic sales development, with a strong focus on navigating complex retail environments and unlocking growth in competitive FMCG categories. He has contributed to the development of high-growth segments such as functional dairy and high-protein products, aligning innovation with real market demand.

Athanasios actively participates in industry conferences and international exhibitions, sharing practical insights on commercial strategy and the evolving dairy landscape.